This policy explains how Alaro Ltd uses cookies and similar technologies on our websites at alaro.com and alaro.ai, what each one does, and how you can control them.

Both addresses serve the same website. They sit on slightly different infrastructure, so a small number of cookies appear on one address and not the other. Where that is the case, it is noted below.

Who We Are

Alaro Ltd is a company registered in England and Wales (company number 15576861). Our registered office is Labs, 90 High Holborn, London WC1V 6LJ.

For the purposes of data protection law we are the data controller for personal data collected through these websites. We are registered with the Information Commissioner's Office under reference [TO CONFIRM — ICO REGISTRATION REFERENCE].

What Cookies Are

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to remember your preferences, and to give site owners information about how their site is used.

Not everything that stores information on your device is a cookie. We also use two related technologies, and because the law treats them the same way, so does this policy:

• Local storage — data saved in your browser that persists until it is cleared.
• Session storage — data saved only for the duration of a browser tab, cleared automatically when you close it.

Where this policy refers to cookies, it means all three unless we say otherwise.

The Cookies We Use

Strictly Necessary

These are required for the website to function securely. They do not require your consent, but we list them here so you know they exist. They are not used to track you or to build a profile of your interests.

Analytics

These cookies help us understand how the platform is used so we can improve it. We only set them if you agree, and you can withdraw your agreement at any time.

Personalisation and Testing

These are not essential. We only set them if you agree, and you can withdraw your agreement at any time.

Intellimize does not use cookies. It stores information in your browser's local storage instead. Under UK law this makes no difference — the rules cover storing information on your device however it is done — so we treat it exactly as we would a cookie, and it is listed here for that reason.

Note on Intellimize: Intellimize routes its requests through our own domain rather than its own. This is a standard configuration, but it means its activity may appear to originate from alaro.com or alaro.ai rather than from a third party. We mention it so the table above is not misleading.

Third-Party Services

Some services we use receive technical information about your visit — including your IP address — even where they do not set a cookie. This is an unavoidable consequence of loading content from another provider.

How to Control Cookies

You can change or withdraw your consent at any time using the cookie settings link in the footer of our website.

You can also control cookies through your browser. Most browsers let you see what cookies are stored, delete them individually or entirely, and block them from being set. The method differs by browser — the help pages for Chrome, Safari, Firefox and Edge each explain it.

Blocking strictly necessary cookies may stop parts of the site working properly. Blocking the others will not.

Changes to This Policy

We review this policy periodically and whenever we add or remove a service that uses cookies. The date at the top shows when it was last updated.

Contact Us

If you have questions about this policy or about how we handle your personal data, contact us at hello@alaro.ai, or write to us at Labs, 90 High Holborn, London WC1V 6LJ.

You also have the right to complain to the Information Commissioner's Office, the UK's data protection regulator, at ico.org.uk.